What we offer / 04

Destination Event Strategy

Helping councils, tourism bodies and event operators explore and develop destination events.

What it is

Events people travel for.

Destination events, where participants travel specifically to take part, represent a significant opportunity for regions, councils and event operators. They can drive tourism, strengthen communities, and create lasting economic and social value.

We help councils, tourism bodies, regional development organisations and event operators explore that opportunity and develop a strategy to pursue it.

Who it's for

Local and regional councils wanting to attract events or develop a regional event strategy
Tourism bodies and DMOs exploring events as a tourism driver
Event operators with a regional or scenic event that has destination potential
Organisations wanting an independent assessment of feasibility and opportunity

What's involved

Destination event assessment and feasibility
Stakeholder engagement and alignment
Participant experience strategy
Tourism and partnership development
Legacy planning: community, economic and environmental outcomes

What you receive

A clear picture of the opportunity and what it would take to pursue it
A strategic framework tailored to your region or event
Practical next steps you can act on

Other services

Let's talk

Get in touch to explore the opportunity.

Get in touch